Run campaigns with clarity — orders, pacing, delivery, and billing in one place.
AdCentral helps ad ops teams manage insertion orders, ingest delivery reports automatically, track pace against goals, reconcile billing, and stay on top of KPIs — without juggling spreadsheets and inboxes.
- Built for digital ad ops
- CSV, Excel, email & API ingest
- Ops · Sales · Finance views
Why ad ops teams switch to AdCentral
Scattered data
Delivery lives in email, DSP exports, and spreadsheets.
Slow pacing meetings
Manual pulls and inconsistent pace math waste hours.
Billing friction
Sales and cost views don't line up with what actually delivered.
AdCentral connects orders → delivery → pace → billing → tasks in a single workflow.
Everything your ad ops stack should do — in one product
Nine connected modules, designed for the way real ad ops teams work.
Order & campaign management
Manage insertion orders end-to-end with structured flights, lines, revisions, and attachments — without losing context.
- Insertion orders with flights, parent/child lines, revisions, and attachments
- Assign sales rep, account manager, trafficker; track status: draft → setup → ready → finished
- Reusable task-check templates at order and line level
Report ingestion & line mapping
Pull delivery from wherever it lives. AdCentral ingests CSV, Excel, email attachments and Basis DSP — then maps rows to your lines.
- Upload CSV/Excel or ingest via email subaddress and Basis DSP API
- Map dimension keys to lines; handle unassigned rows, ignored keys, and bulk assignment
- Scheduled daily ingest with full audit logs
Pacing meetings
Run pacing meetings in minutes, not hours. Proportional pace math is consistent across every line and every team.
- Proportional pace by flight days: goal vs delivered vs expected
- Filter by advertiser, status, date range; parent/child line views
- Line status updates, discrepancy flags, task badges, downloadable pacing report
Dashboards for Ops, Sales & Finance
One source of truth with views tailored to each role — so every meeting starts with the same numbers.
- Ops: lines by status, pace distribution, avg pace drill-down
- Sales: revenue by client, rep, format
- Finance: cost by vendor/format, margin view
Billing cycles
Close the loop between delivery and finance. Confirm billable quantities by cycle and export finance-ready totals.
- Sales and cost billing by cycle with per-line status (draft → confirmed)
- Billable quantity overrides; alignment with delivered impressions
- Audit trail of every override and confirmation
KPI tracking (IAS / DoubleVerify)
Track viewability, IVT, brand safety and geo separately from delivery — without polluting your pacing reports.
- Dedicated KPI sources, separate from delivery reports
- Map KPI dimensions to lines independently
- Track viewability, IVT, brand safety, out-of-geo
Task board & automation
Turn pacing signals into work. AdCentral proposes tasks when pace, mapping, or delivery looks off.
- Central task list and board for order/line/account-scoped work
- Task proposals from pacing rules (underdelivery, overdelivery, unmapped data)
- Assignments, due dates, and resolution tracking
Analytics & programmatic (PMP)
Self-serve answers on ingested delivery. Save reports, surface PMP deal performance, and share with stakeholders.
- Saved analytics reports on ingested delivery data
- Programmatic deal aliases and PMP summary views
- Export to CSV for client decks
Team & access control
Get your whole team in — or just one client. Granular roles and account scoping keep data where it belongs.
- User invites and roles (admin / ops / user)
- Account-scoped read-only access for client-facing users
- Integrations hub for Basis API credentials
Ready to replace the spreadsheet stack?
From IO to invoice in four steps
One workflow connects every stage — no copying numbers between tools.
- 01
Create the order
Set up flights, lines, goals, vendors, and task checks.
- 02
Ingest delivery
Upload or auto-import reports; map dimensions to lines.
- 03
Run pacing
Monitor pace, fix discrepancies, update line status in meetings.
- 04
Close billing
Confirm billable quantities and export finance-ready totals.
Built for how ad ops actually works
Trafficking & ad ops
Line setup, delivery mapping, pacing meetings — without the spreadsheet wrangling.
Account management
Order revisions, client visibility, and task follow-ups in one shared workspace.
Finance & billing
Cost vs sell, billable impressions, and cycle confirmation aligned to delivery.
Simple plans for growing teams
Self service
Your team runs the workspace
$1,500one-time fee
- Orders & line management
- Manual CSV/Excel ingest
- Pacing dashboard
- Email + Basis DSP ingest
- Billing cycles & overrides
- KPI tracking (IAS / DV)
- Task automation
- No monthly support included
Managed
We run ops alongside your team
$50per hour · 10 hour monthly minimum
- Orders & line management
- Manual CSV/Excel ingest
- Pacing dashboard
- Email + Basis DSP ingest
- Billing cycles & overrides
- KPI tracking (IAS / DV)
- Task automation
- Ongoing support
- Implementation & onboarding
- Managed ad ops service
- Custom development
Pricing shown is indicative — contact us for a tailored quote.
Frequently asked questions
Stop reconciling campaigns in spreadsheets.
Book a 30-minute demo and see how AdCentral fits your trafficking and pacing workflow.
Prefer the waitlist?
Get a heads-up when we open new agency slots.